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Building Your Personal Brand – Part 2
- Mark Volkmann
- September 17, 2014
- - Marketing
This is part 2 of our Building Your Personal Brand series. Click here if you missed part 1. Another component of successful branding (and the joy you’ll experience in your life) is knowing where you want to be – and then purposefully designing a path to get there. If you don’t know where...
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How To Find The Right Clients To Work With
- Mark Volkmann
- September 15, 2014
- - Marketing
Wouldn’t it be great to be able to send that invitation to all your future clients and work only with the clients that deserve you, mesh with your lifestyle, work ethics and personality? That is the concept behind RVRP. Red Velvet Rope Policy is an extremely simple idea created by...
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How To Create Your Personal Brand – Part 1
- Mark Volkmann
- September 10, 2014
- - Marketing
This is part 1 of a new series we’re working on to help you get booked solid. This series will help you brand yourself and your practice – so you can show the world what an awesome massage therapist you are, and stand out from your competitors. Whether you are...
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7 Inexpensive Ways to Promote Your Practice
- Mark Volkmann
- September 08, 2014
- - Marketing
While it’s undeniable that word-of-mouth advertising from your established, loyal clients will fundamentally forever be the best, easiest, and low cost way to promote your practice, there are some additional, affordable, and effective ways (beyond being the very best massage therapist in town) to further boost your business. 24/7 Accessibility...
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How To Tell If You Are Winning
- Mark Volkmann
- September 03, 2014
- - Marketing
Ignoring your calling in life is like being stuck in quicksand. Not only do you fail to move forward but you also find yourself sinking. You miss out on so many opportunities as well as the rewards that come with them. It affects everything from your happiness to your health...
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How To Setup Google+ For Your Practice
- Mark Volkmann
- September 01, 2014
- - Marketing
Google+ is increasingly becoming a must-have feature for businesses of all walks of life looking to expand. As a social networking tool and way to expand your outreach to clients, Google+ has been the premiere social media platform for businesses for the last three years. In addition to getting active...
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Are You Doing This With Your Social Media?
- Mark Volkmann
- August 27, 2014
- - Marketing
Social media is a convenient way to expand your massage practice in a way that’s both inexpensive and value-offering to clients. Getting the word out about your practice’s credentials and services can really be streamlined through the networking and online marketing that social media makes possible. The Value of Social...
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How To Create A Brand And Messaging People Care About
- Mark Volkmann
- August 25, 2014
- - Marketing
If you’re thinking about expanding your massage practice you might want to consider branding from the bottom-up, then look for ways to hone a brand identity that gets results. Today’s clients are barraged with commercials, signs, and salespeople pulling them in a million different directions in an attempt to win...
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6 Often Forgotten About Ways To Grow Your Practice
- Mark Volkmann
- August 20, 2014
- - Marketing
Growing your practice as a massage therapist starts with solidifying your core values and establishing a clear purpose for the ways in which you want your practice to expand. Think about it – wouldn’t a trip or meeting with a clear rationale, time and place have a better chance of...
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How to Partner with a Chiropractor
- Mark Volkmann
- August 06, 2014
- - Marketing
Massage therapists and chiropractors often unnecessarily compete with one another, when in fact, the opposite should be true. When combined, the two fields complement each other well and allow patients to experience a more comprehensive care program. In addition to the patient’s well-being, a partnership with a chiropractic office can...
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