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3 Ways to Improve your Google Rankings for Bodywork Professionals
- Mark Volkmann
- September 17, 2015
- - Massagebook
If you have been ignoring your Google rank, you’re missing out on a huge opportunity to attract new clients. Don’t let other practices near you win new clients with a higher Google rank. Start by monitoring your local rank. One thing to keep in mind is that Google is continuously...
Read More6 Tips for Growing Your Massage Practice with Social Media
- Mark Volkmann
- August 31, 2015
- - Massagebook , Practice management
After hours of client service, updating paperwork and SOAP notes, and all of the administrative duties that come with managing a massage business, the last thing on your mind may be social media marketing. Social media platforms like Facebook, Pinterest and Twitter are here to stay and can be a...
Read More6 Steps To a Successful Massage Practice
- Mark Volkmann
- August 27, 2015
- - Marketing , Practice management
Many books and articles have been written on how to build a successful massage practice. Unfortunately, the simplicity of the big picture gets lost in the many details. Today I’m going to boil it down to the basics every massage business owner needs to do to grow their practice in the modern...
Read MoreTips for Branding your Bodywork Practice
- Mark Volkmann
- August 03, 2015
- - Marketing
There are many things to consider when branding your bodywork business. Do you want to brand yourself as professional? Do you want your brand to stand-alone with a logo, slogan, and mission statement? Where should you put your marketing dollars? To be sure you choose the correct path for your...
Read MoreHow You Can Have More Referrals!
- Mark Volkmann
- July 16, 2015
- - Marketing
You’ve heard this good advice perhaps one hundred times: As a small business owner, you must “get out there” to network and forge strategic business partnerships. So now it’s 101 times. But before you release a long, anguished sigh, it may help to know that many massage therapists share your...
Read More5 Things Successful Massage Businesses Do Well
- Mark Volkmann
- July 12, 2015
- - Marketing , Massagebook , Massagebook features
Is your massage practice not experiencing the growth you had planned for? Sometimes, the “If you build it, they will come,” method needs a little helping hand. Here are 5 things that successful massage businesses are doing well, and you should be doing too: 1. Create a Unique Experience for...
Read MoreABMP’s “Every Body Deserves a Massage Week”: What It Is and How to Participate
- Mark Volkmann
- July 08, 2015
- - Marketing , Massage therapists , Uncategorized
A Brief History Every Body Deserves a Massage Week was started in 1995 by ABMP in order to unite the community of bodywork professionals to lend a “hand” (so to speak) to help those less fortunate. Now in it’s 20th year, ABMP is still encouraging bodywork professionals from all over...
Read MoreWhitney Lowe, an interview with MassageBook
- MassageBook
- July 06, 2015
- - Education , Massage therapists , People focus , Types of therapy
We know this great guy that just happens to be one of the most inspirational people in the massage industry. Whitney Lowe is a recognized authority on pain and injury treatment with massage therapy and is well known for his hi-energy, action packed, exhilarating and informative CEU credited training programs through The Academy of Clinical Massage....
Read More5 Daily Ways to Rejuvenate Yourself (When Your Job is to Rejuvenate Others)
- Mark Volkmann
- June 03, 2015
- - Healthy living , Massage therapists
Massage therapy and other bodywork modalities can be difficult professions. At times you may feel like all you do is give—your compassion, your empathy and of course, your skill—to your clients. You may come home tired and run-down physically and emotionally. The truth is that the people who work to...
Read MoreSOAP Notes–Simplified
- Mark Volkmann
- May 20, 2015
- - Friday focus
SOAP Notes—Subjective, Objective, Assessment, and Plan—allow wellness practitioners to document and organize client progress for themselves and communicate patient issues clearly to other healthcare professionals. They may also be required for insurance billing. As any bodyworker or massage therapist knows, documentation can require a lot of time and effort (especially...
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