Selling Membership Plans for 2020 Made Easy
- Amber Ludeman
- December 02, 2019
- - Marketing
Before January comes, everyone is focused on all the stress-inducing to-do lists that they have to complete: decorating, shopping, traveling and cooking, just to name a few.
What are they hoping for?
Maybe a little relief.
How often are they willing to take time for themselves?
Not always enough.
Enter MassageBook Memberships.
Memberships let you to boost your bottom line before the end of the year and book more regular business with your loyal clientele.
So what’s in it for them?
Well—besides the best way to book and pay for your phenomenal work each month—clients are able to more easily carve out time for themselves, reduce stress, gain mobility and live better. Having their monthly service(s) on autopilot means they can keep coming back again and again with less effort.
What’s the best way to describe running a Membership program through MassageBook?
Amazingly simple for you and your clients.
Here are 5 tips to help you sell more Membership Plans before the end of the year:
1. Focus on stress relief.
No matter what their lifestyle, most clients feel stress around the holidays. They may also suffer from lack of motivation. Use language about breaking the cycle of stress, making time to recharge and not waiting until January to make significant lifestyle changes.
2. Emphasize not only a new year, but a new decade.
2020 is a big year and is likely to be a revelation for some about how far they’ve come and how far they’d like to go. When you’re creating emails and social media posts about your Membership program, talk about how a new decade is on the horizon and the time to seize the moment of self-care is now.
3. Use visualization exercises.
Many people respond to visualizing their futures. Ask them to visualize where they are now with internal and external stressors and where they hope to be in the next 6 months and year. The details are key. Lead them through a short exercise of how they want to feel next year at this time, and implore them to start making changes now. Being part of your Membership program can play a large role in how their year plays out.
4. Ask questions.
These self-reflective questions can help clients visualize themselves in a better cycle:
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What is keeping you from accomplishing all of your goals?
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What are some small changes you can make to achieve more?
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How can you reduce the stress in your life?
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How does stress affect your body?
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How does stress affect your mind and attitude?
5. Make yourself known online.
Who wouldn’t want an easier way to keep up with their wellness? If your clients are looking for a more streamlined way to see you each month, start selling your Membership Plans online through your website. Marketing them with a Campaign is a great place to begin. Watch this video to see how you can advertise yours through email today!
- Author: Amber Ludeman
- Published: December 02, 2019
Grow and simplify your practice!
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