Mother’s Day is Sunday, May 9th. After a roller-coaster year filled with homeschooling, working from home, social distancing, and everything else in between, moms everywhere deserve some quality time to kick back and relax. Let’s celebrate their hard work and dedication by encouraging clients to give the gift of massage and bodywork this Mother’s Day.

To help you save time, stress less, and sell more Mother’s Day massage gift certificates, we compiled a step-by-step MassageBook marketing guide that you can follow below. It includes one idea for a Mother’s Day gift certificate promotion, two prewritten marketing emails that you can copy and paste to send out the promotion, and three social media posts that you can download to share the promotion.

Don’t let this once-a-year opportunity to maximize client engagement and gift certificate sales go to waste. Get started now for a quick and effective way to market your massage practice this Mother’s Day!

Step 1: Create a Mother’s Day Massage Gift Certificate Promotion

With MassageBook Promotions, you can sell Gift Certificates at a discounted rate and restrict how long the deal is active in order to create a limited-time offer that’s bound to catch the attention of your clients. To keep things simple, you’re going to be running a week-long gift certificate promo for 20% off your most popular 60-minute service. (Side note: mom’s gift certificate for your most popular service can be applied toward a different service if she wants to try something else.)

1. Sign in to MassageBook now

2. Go to Marketing > Gift Certificates > Service Certificates. If it isn’t already, check the Gift Certificate Available box next to your most popular service.

3. Stay under Marketing and go to Promotions > +Create Promo to begin filling in the details that the software will walk you through.

4. Promotion Type: Gift Certificate

5. Promotion Title: A Mother’s Day Special on Massage Gift Certificates

6. Description: This limited-time Mother’s Day special is for all the moms out there who have truly gone above and beyond during this difficult past year. Show your mom that her hard work hasn’t gone unnoticed. Massage is a wonderful way to express your gratitude and to make her feel appreciated this Mother’s Day. Act now to save 20% when you buy her a gift certificate for a relaxing massage. Select a Mother’s Day gift certificate design, add a personalized message, and choose to email or print a copy. The gift code is valued at the original price of the service, but your mom can use her gift toward a different service if she’d like.

7. Discount: 20% off your most popular 60-minute service

8. Dates: May 3, 2021 - May 9, 2021

9. Select Display promotion on my MassageBook business website so that it’s available for purchase through your MassageBook website. More on this later, but it’s where you’ll be directing clients to purchase the deal when you send out an email campaign.

Here’s a preview of what the promotion page will look like when the deal goes live on May 3rd:

Need more help creating your gift certificate promotion? Watch this video.

Step 2: Send Email Campaigns to Increase Sales of Your Mother’s Day Massage Gift Certificate Promotion

With MassageBook Campaigns, you can quickly create professional-quality marketing emails to notify your clients about the new promotion you’re offering. Email marketing is a simple, effective way to increase gift certificate sales and an absolute must if you want to get the deal in front of as many clients as possible. Since most people need multiple reminders to act, you’re going to send one email campaign at the start of the promo and one towards the end of the promo.

1. Stay under Marketing and go to Campaigns > +New Campaign to begin filling in the details that the software will walk you through.

2. Open the Gift Certificates menu and select the I Love You template. The default button link in this template will direct clients to the Gift Certificates page of your MassageBook website where the promotion will be available for purchase.

3. Email subject: Save big AND earn extra brownie points this Mother’s Day

4. Preview text: 20% off a massage gift certificate for Mom starts today!

5. Headline: Show Mom Some Love With the Gift of Massage

6. Body text: It’s been an “I need a break” kind of year for moms everywhere, hasn’t it?
   
   If your mom has been overworked and under-thanked, this Mother’s Day is the perfect time to express how much you love and appreciate all that she’s done for you and your family.
   
   We’ve put together a special deal to give her the pampering she’s earned…
   
   Act now to save 20% when you buy her a gift certificate for a deeply relaxing massage!
   
   Not only will it go a long way toward relieving her stress, but it will also greatly increase your chance of earning extra brownie points at a time when it matters most.
   
   Just go to the Gift Certificates page of our website, then select the “Promotions” tab to purchase this limited-time offer.

7. Button text: Buy a Mother’s Day Gift Certificate Now

8. Schedule a send date: May 3rd, 2021
   
   

9. To create a follow-up email, select +New Campaign back on the main Campaigns page.

10. Open the Gift Certificates menu and select the Thank You template. The default button link in this template will direct clients to the Gift Certificates page of your MassageBook website where the promotion will be available for purchase.

11. Email subject: Don’t snooze on this Mother’s Day treat

12. Preview text: 20% off a massage gift certificate for Mom ends soon!

13. Headline: The Perfect Gift to Make Mom Feel Great

14. Body text: Mom has taken care of you. Now it’s time to take care of her.
    
    The gift of massage therapy is the best way to reduce stress, melt away muscle tension, and improve overall well-being.
    
    We’ve made it super simple (and super affordable!) to give your mom the me-time she deserves.
    
    Gift certificates are 20% off through Mother’s Day!
    
    Just go to the Gift Certificates page of our website, then select the “Promotions” tab to purchase this limited-time offer.
    
    But do hurry… the clock is ticking!

15. Button text: Buy a Mother’s Day Gift Certificate Now

16. Schedule a send date: May 7th, 2021
    
    

Step 3: Share Your Mother’s Day Massage Gift Certificate Promotion on Social Media

Since a majority of people are using social media in unprecedented amounts right now, it’s a no-brainer to advertise your deal there too. Below you’ll find three social media posts with images and captions that you can download and share over the course of the promotion. They’ll help you stay top of mind with your clients while providing fresh, valuable content this Mother’s Day.

1. Stay under Marketing and go back to Promotions.

2. To quickly share the promo on Facebook and Twitter, simply click on the social icon of your choice and you’ll be able to review and edit a post before sending it off.

3. If you want to share the promo on other sites like Instagram, open the Select an option dropdown menu and select Copy Promotion Link. This will copy the promo’s unique website address to your device’s clipboard. Keep it handy so that you can paste it into your posts.

Social post caption #1: These past 13 months have been wildly different, but your mom is still the same amazing woman! Celebrate this Mother’s Day by making it easy for her to relax and unwind. Act now to save 20% on massage gift certificates: [insert promotion link]

Image #1: Download image #1

Social Post Caption #2: Everyone knows that moms are the glue that has been holding us together. Show yours some love & get her a massage gift certificate this Mother’s Day. Save 20% when you buy now! [insert promotion link]

Image #2: Download image #2

Social Post Caption #3: This Mother’s Day, don’t forget about the woman who has done so much for you and your family. Give Mom the pampering she deserves. Save 20% on massage gift certificates now! [insert promotion link]

Image #3: Download image #3


Here’s to your most successful Mother’s Day yet!

Need assistance? Email us at support@massagebook.com, call us at 843-352-2026, or live chat with us in MassageBook.

We’re standing by and ready to help you reach your goals!