massage therapists

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Massage Business Names: How to Come up with the Right One

Sheree Evans
November 16, 2017
- Practice management , Marketing , Massage therapists

Choosing what your massage practice business name is going to be can come across as being one of the easiest parts of starting a business. But in some cases, it can be quite the opposite. Recently I came across a spa business called Bodyworks in Philadelphia who had found the...

Massage Therapy Business Cards: How to Make Your Clients Love Them

Sheree Evans
November 01, 2017
- Practice management , Marketing , Massage therapists

10 years ago: Do you have a business card? Today: Do you have a Facebook account? Email? Online Booking? Massage therapy business cards were indispensable 10 years ago. Those rectangular pieces of paper containing contact info were even stored in leather-bound holders by some. Statistics say that nine out of...

Stay inspired in your bodywork massage career

Brenna Moore
October 23, 2017
- Practice management , Massage therapists , Marketing

Like any long-term relationship, your massage career is going to go through it’s ups and downs. If you’ve been in this profession long enough, you already know this. Some days you’re flying high, knowing you’ve chosen the perfect career, and nothing in the entire world could be more fulfilling than...

A Day In The Life Of A Massage Therapist

Allison Denney
October 17, 2017
- Practice management , Massage therapists , Marketing , Guest blog , Friday focus

It’s not what you might think. Maybe you think it starts by being woken up by butterflies and holding crystals over belly buttons in the sun. Or maybe you think it’s the blood, sweat and tears of working on client after client and only bringing home a small chunk of...

Does Your Website Answer these 5 Critical Questions?

Mark Volkmann
October 05, 2017
- Massagebook , Practice management , Marketing , Massage therapists

Nearly everyone gets their information from the internet these days. Most likely, you recognize this fact and probably have a website of your own to attract new clients. (STILL don’t have a website for your massage business?! You’re at a terrible disadvantage.) Your massage practice website is the most effective...

7 Ways Massage Scheduling Software drives Business Success

Sheree Evans
October 04, 2017
- Practice management , Massage therapists , Massagebook , Massagebook features , Marketing

The scenario: Two potential clients just texted you to schedule an appointment - They were referred by your existing clients. Yay! You couldn’t respond right away because you were in the middle of a session. After your session ends, you immediately answer. By the time you check out your client,...

Expert Secrets to Reducing No Show Massage Clients Effectively

Sheree Evans
September 27, 2017
- Practice management , Massage therapists

When clients don’t show up for their massage as promised, who do you blame? It doesn’t matter. Because just five no show appointments every week can cost you more than $12,000 a year. That is if you charge a minimum of $50 per hour for a massage therapy session. Consider...

6 Super Simple Ways to Increase your Online Massage Bookings

Sheree Evans
September 20, 2017
- Practice management , Marketing , Massage therapists

In this business, we are only as good as our bookings. A good massage therapist has a loyal following and a better one leverages this following to increase their appointments with online booking while still manages to spend quality time with the family. Take Rachel Beider. At 33, she owns...

Do THIS if you want more bookings from Facebook

Mark Volkmann
September 10, 2017
- Marketing , Practice management , Massage therapists

Getting any new clients from your practice’s Facebook page? It’s not as difficult as you may think. But when we look at what most practices are doing, we see the majority simply ignoring the opportunity Facebook offers to drive new (and existing) clients back onto your table. Here’s an example...

Discover the magic in knowing when to get help

Mark Volkmann
September 06, 2017
- Marketing , Massage therapists , Practice management

What seems like not so many years ago, I was getting my massage practice in Atlanta off the ground. With a lot of hard work and consistent effort, I had grown my practice into a three room business and also had a corporate / event / mobile business that was...

The SEO Checklist: 5 Tips for Massage Therapists

August 30, 2017
- Massage therapists , Marketing , Practice management

So you have your massage practice ready to go. Your company is staffed with licensed therapists eager to roll up their sleeves. You’ve signed a lease to an office and invested in massage supplies, tables and oils. You’ve prepared business cards, launched a website, designed a logo and even rented...

Design a Massage Room That Inspires and Reflects Your Style

Sheree Evans
August 30, 2017
- Massage therapists , Marketing , Practice management

Updated June 22nd, 2020 Customers can become loyal clients for two reasons: your awesome massage skills and the experience you provide. This includes the design of your massage room and office space. Every small detail counts, so focus on the sights, smells and sounds a client encounters while enjoying a...

How To Turn Online Visits Into Booked Appointments Easily

Sheree Evans
August 30, 2017
- Massage therapists , Marketing , Practice management

Every massage website’s main goal should be: getting booked appointments Of course, it’s designed to stand out among all other goals. But to one purpose: to turn online visitors into booked appointments. Consider the study that approximately 96% of online visitors that come to your website are not ready to...

Massage Therapist Salary: How much do you Need to Succeed?

Sheree Evans
August 22, 2017
- Massage therapists

As massage therapists, what motivates us to work? It’s not always purely about the money. But as a massage therapist you probably already knew that. Some of you may even have a deep-down aversion to what “money” represents. Most successful entrepreneurs say their passion comes from the solid sense of...

Massage therapists - do these 5 stretches to avoid injury and pain

Sheree Evans
August 21, 2017
- Massage therapists

Massage therapists are not exempted from posture problems. In fact, we’re prone to it. Around 71.4% of registered massage therapists suffer from at least one work-related musculoskeletal disorder a year. This is according to a study published by the Journal of Occupational Rehabilitation. It can’t be helped. As massage therapists...

Not biting off more than you can chew is the key to progress

Mark Volkmann
August 14, 2017
- Massage therapists

What’s something you keep telling people you’re going to do, but you never do? “I’m going to start running 3 times a week” “I’m going to start sending out a newsletter to my clients every two weeks” “I’m going to look for a better location for my practice” “I’m going...

4 Ways to Get Male Clients to Your Massage Practice

Mark Volkmann
July 19, 2017
- Massage therapists , Marketing

If I asked you to describe your typical massage client, what would you say? Chances are most of us would picture a woman… While men make up a portion of many massage clients, women are still the majority when it comes down to it. So - how do you get...

4 Ways to Provide Outstanding Customer Service

Mark Volkmann
February 22, 2017
- Massagebook , Practice management , Marketing , Massage therapists

Am I providing outstanding customer service? This is a question I ask myself often. It’s a question you should be asking yourself as well. Does your gut tell you that you’re coming up short? Providing outstanding customer service isn’t an option. In fact, customer service should be the foundation of...

MassageBook | Receive more tip income with new Android mobile app

Mark Volkmann
September 28, 2016
- Massagebook , Massage therapists , Practice management

Two weeks. More valuable improvements released. It’s become a habit. I’ve been reading some books on human behavior lately. It’s undeniable that we humans are creatures of habit. We have our morning routines, our evening routines, our work routines, our play routines. Even interpersonal routines. In addition to getting me...

Mobile Massage Practices: Considerations When Starting Out

Mark Volkmann
September 20, 2016
- Massagebook , Marketing , Massage therapists , Practice management

I just fielded a question today from someone who’s considering starting their own mobile massage practice. It was a good question, and as I was answering it, it occurred to me that it’s probably something a lot of you are asking yourselves. Is it a good idea to start an...

Massage therapist income calculator answers “what if?” questions

Mark Volkmann
August 17, 2016
- Marketing , Massage therapists , Massagebook

Introducing the Massage Therapist Income Calculator Quick link to the Calculator here In the end, every successful massage therapy practice has to abide by a single universal truth: Generate more income than is spent But you already knew that. But what you’re probably a little fuzzier on is exactly how much you make, how...

8 Massage Therapy Myths You Should Stop Saying

Mark Volkmann
August 11, 2016
- Massage therapists

The therapeutic practice of massage has been around for a long time. In fact, engravings illustrating it have been documented as far back as 2330 BC, making it one of the oldest healing arts. After all that time you might imagine that myths about it would have been laid to...

Launch a Successful Mobile Massage Practice with These 3 Tips

MassageBook
July 15, 2016
- Marketing , Massagebook , Massage therapists

Wanting to own your own practice, but can’t figure out how to get started? Mobile massage may be the answer you’re looking for. The list of pro’s is compelling: No office overhead, you can set your own hours, and mobile massage rates are often $100 or more for...

Have Dad Smile For Real When He Receives Your Gift on Father’s Day

Mark Volkmann
June 15, 2016
- Massagebook , Massage therapists

Father’s Day is just around the corner. No doubt countless ties, power tools, and personal grooming kits will be sold. Yawn. Really want to find a gift for dad that shows you care? Consider a massage this year. It’s not such an outlandish idea, as more...

How Davenport Massage used email marketing to double income

Mark Volkmann
June 14, 2016
- Marketing , Massagebook , Massage therapists

Is it possible to grow a massage practice by focusing on existing clients more than new clients? Debbie Landis knows it is. Debbie started her massage practice in 2012. After graduating massage school, she worked at a massage clinic in town for two years before she felt she...

Who else wants the perfect music for their massage?

Mark Volkmann
June 02, 2016
- Marketing , People focus , Massage therapists

There’s no question music is an important part of creating a relaxing atmosphere in your bodywork or massage therapy practice. The right kind of music serves as a complement to massage and helps clients relax more deeply, allows recipients to enjoy their bodywork more thoroughly, and ultimately makes your job...

5 Steps to an Efficient and Profitable Massage Practice

Mark Volkmann
May 22, 2016
- Marketing , Massage therapists

If you want to create a business plan from scratch, our infographic shows 5 key steps to a successful practice: **Attracting New Customers** The key to attracting customers is to have a comprehensive and accurate website where potential clients can learn more about your qualifications, the services you offer, and...

Why you shouldn’t write a business plan for your massage practice

Mark Volkmann
May 20, 2016
- Marketing , Massage therapists , Massage therapy

You’ve heard it before, haven’t you? “You should create a massage practice business plan before starting your business”. But let’s be real – precious few actually have a business plan for their massage practice, and those that do probably couldn’t find it if you asked them for it. I’m going...

Mothers Day Massage Gift Certificate sales reach all time high

Mark Volkmann
May 10, 2016
- Massagebook , Massage therapists

Just wanted to share a little post Mother’s Day weekend status report. One thing that makes MassageBook unique is our extreme focus on helping not only individual practice owners and therapists succeed – but organizing the community of all independent practitioners for the benefit of our profession as a whole. This past...

6 Reasons I changed my Massage Therapist

Mark Volkmann
October 14, 2015
- Massagebook , Massage therapists

Hi, my name is Jennifer and I love massages. I love them so much that my husband knows the way to my heart is with a long, glorious foot massage. I would be completely happy if the only presents I ever received were gift certificates for professional massage. Being a...

ABMP’s “Every Body Deserves a Massage Week”: What It Is and How to Participate

Mark Volkmann
July 08, 2015
- Marketing , Massage therapists , Uncategorized

A Brief History Every Body Deserves a Massage Week was started in 1995 by ABMP in order to unite the community of bodywork professionals to lend a “hand” (so to speak) to help those less fortunate. Now in it’s 20th year, ABMP is still encouraging bodywork professionals from all over...

Whitney Lowe, an interview with MassageBook

MassageBook
July 06, 2015
- Education , Massage therapists , People focus , Types of therapy

We know this great guy that just happens to be one of the most inspirational people in the massage industry. Whitney Lowe is a recognized authority on pain and injury treatment with massage therapy and is well known for his hi-energy, action packed, exhilarating and informative CEU credited training programs through The Academy of Clinical Massage....

5 Daily Ways to Rejuvenate Yourself (When Your Job is to Rejuvenate Others)

Mark Volkmann
June 03, 2015
- Healthy living , Massage therapists

Massage therapy and other bodywork modalities can be difficult professions. At times you may feel like all you do is give—your compassion, your empathy and of course, your skill—to your clients. You may come home tired and run-down physically and emotionally. The truth is that the people who work to...

Massage Therapist Career Statistics

Mark Volkmann
October 27, 2014
- Massage therapists

Interesting infographics on Massage Therapist careers from a high level. A couple things that jump out at me are the percentages of self-employed and percent that practices full time. These stats show how much opportunity there is for massage therapists. Self-employed, full-time therapists have a lot of opportunity for growth....

World Cup stirs up excitement for soccer players, need for massage

Mark Volkmann
June 17, 2014
- Healthy living , Massage therapists , Massage therapy benefits

GOOOOOAAAAAALLLLL!!!! Did you see that World Cup match last night? Yeah, the one where the guys from USA actually won … and did so in rather dramatic fashion? It was spectacular – a great game of suspense, drama, injury and crazy kicks. But highlights will be on the news for...

Friday Focus – Pani Tantiseri

Mark Volkmann
June 13, 2014
- Friday focus , Marketing , Massage therapists

Pani Tantiseri - **NYC THAI MASSAGE New York City** Favorite healthy food? Pad Thai J Favorite indulgence? Coffee. I would definitely say it’s my aphrodisiac. Favorite movie/book? My recent ****book: **“**Start Something That Matters” Favorite music for doing massage? “Temple of Love” by Rasa Favorite music to listen to? Any...

Friday Focus ‘Mom’s Day Special’ – Alesha Lifka

Mark Volkmann
May 10, 2014
- Friday focus , Massage therapists , Massagebook features

*Editor’s note: Alesha was one of our earliest clients at MassageBook and our first “Friday Focus.” In honor of Mother’s Day, we wanted to highlight her again because not only is she a new mom for the second time last month (Congrats!), her massage therapy specialty is prenatal and postpartum...

Friday Focus – Jesse Connor

Mark Volkmann
April 11, 2014
- Friday focus , Massage therapists , Massagebook features

Jesse Connor - Jesse Connor PAS, NKT, FMS, LMT, Birmingham, Ala. Favorite healthy food? Green smoothies Favorite indulgence? Pizza Favorite activity? Camping, hiking Favorite movie/book? “Taken,” “P.S. I love you” Favorite music for doing massage? Jami Sieber radio on Pandora Favorite music to listen to? 80s **Favorite kind of ice...

Friday Focus – Scott Gould, Hand Over Hand Massage & Wellness

Mark Volkmann
February 21, 2014
- Friday focus , Marketing , Massage therapists

Scott Gould - **Hand Over Hand Massage & Wellness, **Loves Park, Ill. Favorite healthy food? I just polished off a bag of baby carrots as I reached this question. Favorite indulgence? My indulgence shares the same name. Indulgent Trail Mix. Favorite activity? Actually, I am just going to refer you...

Friday Focus – Carrie Smith-Hardee

Mark Volkmann
February 12, 2014
- Friday focus , Massage therapists , Massagebook features

Carrie Smith-Hardee - Thrive Massage, LLC, Gilbert, Arizona Favorite healthy food? Vietnamese food for sure. Spring rolls, anyone? Favorite indulgence? Fresh peaches, dripping ripe, right off the tree. Favorite activity? Walking in nature, dancing, and time with loved ones. Favorite movie/book? I’ve always loved the movie “Herald and Maude” It’s such an inspiring message....

Friday Focus – Jennifer Stelzer, LMT

Mark Volkmann
February 07, 2014
- Friday focus , Massage therapists

Jennifer Stelzer - Jennifer Stelzer Licensed Massage Therapy, Portland, Ore. Favorite healthy food? Does water count? If not, fresh pineapple! Favorite indulgence? I’ll admit it: bacon (but not very often!) Favorite activity? Dancing! Favorite movie/book? I love watching “Winged Migration,” a beautiful documentary about birds and their migrating patterns. I recently loaned my DVD...

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