MassageBook Blog
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How to Start a Massage Business: 10 Steps to Success
- Kyle Cannon
- October 15, 2024
- - Practice management
Massage therapy is a great way for individuals to relax and receive medical treatment. Service-minded entrepreneurs can better meet the needs of these clients by starting a massage business dedicated to helping clients relax and reduce their pain. However, establishing a massage practice can be overwhelming and stressful in itself....
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4 Top Tips for Crafting Engaging Massage E-Newsletters
- Kyle Cannon
- September 23, 2024
- - Marketing
Although there are plenty of marketing channels available, including social media and text messages, email marketing is still an extremely valuable and impactful channel for businesses to leverage. With the right strategies, you can use an e-newsletter to keep your business top-of-mind for current clients. When they’re ready and able...
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Combat the Summer Lull: How to Boost Revenue for Your Practice
- Kyle Cannon
- August 19, 2024
- - Marketing
Summer can be a quiet time for massage therapists—with kids out of school and families going on vacation, your usual clients may not be in town to schedule sessions with you. As a small business, these lower-revenue periods may bring some anxiety and stress as you worry about the sustainability...
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Creating Your Massage Therapy Business’ Mission, Vision, & Values
- Kyle Cannon
- August 09, 2024
- - Practice management
You need plenty of ideas and equipment to start your massage therapy business—from the decorations in your room to the name of your practice itself. It’s easy to overlook your mission, vision, and values—after all, they aren’t strictly required to jumpstart your practice. So what makes them important? The best...
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13 Best Massage Therapy Software Solutions for 2024 and 2025
- Kyle Cannon
- July 30, 2024
- - Practice management
Although your job as a massage therapist is to help your clients relax, running a massage therapy business can be quite stressful. From managing your schedule to communicating with clients to keeping your data organized, your workflow can easily become messy. Luckily, massage therapy software can smooth away these obstacles,...
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3 Best Practices for Naming Your New Massage Business
- Kyle Cannon
- July 23, 2024
- - Marketing
Whether you’re venturing into business for yourself after years of practicing or just graduating and ready to open your own massage therapy business, naming your practice will be one of your first tasks—and one of the most significant! Here are a few best practices for creating a name that will...
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Why Your Massage Marketing Isn’t Working and How to Fix It
- Kyle Cannon
- June 19, 2024
- - Marketing
If your massage practice’s marketing strategy hasn’t been as effective as you would like, you could be making a few common mistakes. However, if you’re unfamiliar with marketing best practices, you might not know what those are or what adjustments you need to make. That’s where this guide comes in....
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3 Easy Steps to Reduce No-Shows at Your Massage Practice
- Kyle Cannon
- June 09, 2024
- - Practice management
When clients don’t show up for their appointments, it hurts your business. You probably already know that it results in lost revenue, but it can also be detrimental in other ways. It can disrupt your schedule, reduce efficiency, and lead to frustration and stress. The last thing you want is...
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Massage Marketing Myth: You Must Be On Every Social Network
- Kyle Cannon
- May 13, 2024
- - Marketing
Contrary to popular belief, you do not have to be on every social network to successfully promote your massage business. Instead, focus on your business’s most impactful social media platforms to maximize results, reach your target audience, and connect with new and existing customers. If you’ve already done social media...
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3 Tips to Boost Instagram Reel Views for Massage Therapists
- Kyle Cannon
- April 16, 2024
- - Marketing
Instagram Reels have taken over the platform—in fact, a 2023 survey found that 74% of Instagram users use the feature. With viewership for Reels increasing year after year, it’s clear that the feature presents a great opportunity for massage therapists hoping to spread the word about their practice. However, as...
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